Through the constant unfolding and development of the blockchain landscape, dApps are becoming an integral part in the future of decentralization. However, even though the dApp space is looking to be a market valued at $ 2,1 billion by 2025 , big projects like Augur attract only 60 new users a day, in comparison to similar, centralized apps like Draft Kings with 400,000 downloads monthly .
Although low adoption is mainly because of dApps’ poor interfaces and blockchain complexity, developers counteract this with different strategies aimed at driving traffic to their dApps. But, might it be that a blockchain app store is what the cryptoverse is missing?
Creating a Community
One of the most common ways of marketing anything related to the cryptosphere is through social media platforms. Already filled with a base of potential users, developers can find their target audience there and see how others are advertising their software solutions.
Through portals like Twitter, Telegram or even Discord, a blockchain app developer can build a group of followers and a space for them to take part in the developmental process of the dApp and interact with other users.
dApp developers utilize these social outlets to share insights and updates on the dApp, this way trying to maintain their user base engaged whilst encouraging possible visitors to explore their creations for themselves. Building a community might improve the quality of the end product itself, as followers can give crypto app developers feedback. A community surrounding a project might be the reason why many people would want to try the dApp themselves.
Besides community building, paid promotion can make the dApp more visible on those platforms. It is known that paying social media influencers who are related to the field the dApp targets can bring the desired results. And compensating them with crypto token rewards is a recurrent practice.
How Does Magic Square Reward its Community?
Active users get rewarded in the form of SQR tokens — Magic Square’s own crypto asset — for downloading, rating and validating apps on the store. With these tokens, Magic Square promotes the upkeep of quality products in the app store.
Besides collecting SQR based on daily interaction, which is distributed to the users once a month, Magic Square awards an NFT to a selected user every month, making participation as enticing as possible.
Blockchain app developers also gain tokens for putting their product on the site and encouraging users to use the dApp. Driving traffic to the app is not only beneficial for the developer but just like in an affiliate program, also for the user. However, different from affiliate programs, the Magic Square platform isn’t bound to any links or referral system — it is already built into the solution.
There is a variety of ways a creator might funnel traffic to their dApp, but all of the other methods heavily depend on the accessibility of the dApp itself. With Magic Square’s solution, a blockchain app store is leading users to find tools for their crypto-related needs in a friendly environment, encouraging them to rate and verify apps to maintain collectively a high application quality. With this, it also facilitates the exploration of the cryptoverse and rewards everyone for it. Is there any other better way to drive organic traffic to a dApp?