Liverpool FC Expands Its Current NFT Partnership With Sorare

The English Premier League team, Liverpool FC, has expanded in its current partnership with Sorare, the non-fungible token (NFT)–backed fantasy sports game, now making it an official global partner.

In a September 22 press release, the English premier league team confirmed its partnership deal extension with the fantasy sports game Sorare. The fantasy sports startup will now become the official global partner of Liverpool FC.

Liverpool FC Extends Its Sorare NFT Partnership

The English professional football club inked its initial partnership deal with Sorare sports game last year. At the time, Liverpool launched digital cards of its first team player, such as Trent Alexander-Arnold and Virgil van Dijk on the Sorare NFT platform.

Under the renewed partnership, Liverpool anticipates unleashing new unique experiences for both Reds fans and Sorare managers. Moreover, Liverpool will continue providing tokenized sports cards for all its stars.

Fans will use these cards to trade and compete exclusively on Sorare. While commenting about the renewed partnership with Sorare, Ben Latty, the commercial director at Liverpool FC, remarked:

 “At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club. We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”

Meanwhile, the English premier league team hopes to use this first-of-its-kind partnership with Sorare to provide new opportunities and engage new fans across the globe. Sorare has users in more than 185 countries globally.

Other Sorare NFT Partnerships

Earlier last week, Sorare announced its multi-year partnership with National Basketball Association (NBA) to launch a Fantasy Basketball game. Through this partnership with the NBA, users can create fantasy sports teams using NFT cards depicting their favourite players to earn points, prizes, and money.

Sorare’s partnership with Liverpool is the latest in a series of major partnerships, including La Liga, the Bundesliga, Serie A, and Major League Baseball. Sorare has more than two million users worldwide and 280+ partnering sports organizations.

Tamadoge is another play-to-earn game recently attracting mainstream adoption. Tamadoge raised $19 million in eight weeks from its beta token presale. The highly anticipated game is set to launch this October.


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The post Liverpool FC Expands Its Current NFT Partnership With Sorare appeared first on Business 2 Community.

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Written by Dominic Kimani

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